The
Canadian Anti-Spam Law (CASL) is coming into effect on July 1st and we've spent the past 3 months fine tuning TM to support the law.
Initial support for single opt-in came on April 5, 2014 - essentially a default was changed so that patrons needed to add themselves to the 'send me emails' button. Double opt-in features were added in mid June to version 10.01 in response to inquiries and deeper understanding of the law from seminars, etc. Opinions vary whether a venues needs single opt-in or double opt in. One things is certain, double opt-in where the patron confirms that they wish to receive emails is far stronger process and help ensure accuracy of emails.
Theatre Manager now has an even easier double opt-in process based on mail lists where emails are sent automatically to patrons and mail list status codes are change to confirm the double opt in status automatically - with limited work on the part of the venue.